The Complete Guide to the K-Pop Demon Hunters Fandom for New and Growing Fans
The Complete Guide to the K-Pop Demon Hunters Fandom for New and Growing Fans
There is a moment that every K-Pop Demon Hunters fan knows. It might happen during "Golden." It might happen during the bridge of "What It Sounds Like." It might happen the first time you read the detail about Zoey only summoning two blades, or when you discover that Jinu's voice is woven into the background harmony of the final performance. Wherever it strikes, the feeling is the same: something shifts. The film stops being something you watched and becomes something you are part of.
That is the moment you joined the Honmoon.
The K-Pop Demon Hunters fandom — sometimes called the Honmoon fandom, sometimes the HUNTR/X fandom, and affectionately self-identifying simply as Honmoon fans — is one of the most vibrant, creative, and genuinely welcoming communities in modern pop culture. It spans continents, age groups, languages, and backgrounds. It includes lifelong K-pop fans who recognized something of themselves in the film immediately, anime fans who came for the animation and stayed for the lore, parents who watched it with their children and quietly cried, and people who had never considered themselves the kind of person who joins fandoms — until now.
This guide is for all of them. Whether you finished the film ten minutes ago and want to know where to go next, or you have been in the fandom for months and want to go deeper, this is your complete roadmap to the Honmoon community, how it works, what it creates, and how to find your place in it.
What the Honmoon Fandom Actually Is
Before going anywhere else, it is worth understanding what makes the K-Pop Demon Hunters fandom different from other media fandoms — because it is different, in ways that matter.
The film itself was designed as a love letter to fans. Not fans as a demographic to be marketed to. Not fans as consumers who purchase things and stream content. Fans as the source of the most powerful force in the HUNTR/X universe: the collective emotional energy of people who give themselves genuinely and wholeheartedly to something they love.
The rallying cry of the film is simple and said explicitly by the characters: happy fans, happy Honmoon. The power of HUNTR/X is not in their voices alone. It is in their ability to use their voices to move, unite, and inspire the people who love them — and in the willingness of those people to receive that music and give something genuine back. The Honmoon glows because the exchange is real.
The real-world Honmoon fandom has taken this seriously in a way that is rare and genuinely beautiful to watch. One of the defining characteristics of K-pop fandom culture more broadly — which the film draws from explicitly — is that fans are not passive. They organize. They create. They support. They show up for each other in ways that extend well beyond the music or the story that brought them together. The KPDH fandom has inherited all of that tradition and brought its own particular warmth to it.
TIME magazine named K-Pop Demon Hunters its Breakthrough of the Year for 2025 and specifically identified the film's understanding and respect for fandom as one of the most underappreciated explanations for its success. The film puts an emphasis on the experience of fans while also engaging devotees of niche communities like anime and K-pop — and in doing so fostered the growth of its own thriving fandom from the moment of release.
The Demographics of the Honmoon: Who Is in This Fandom?
One of the things the directors explicitly set out to accomplish was showing the diversity of fandom itself within the film. The fans depicted at HUNTR/X concerts include preteen girls, grown men, elderly audience members, people from completely different backgrounds and cultures — all of them united by the same experience of feeling something real when the music plays.
The real-world Honmoon fandom mirrors this intentionally inclusive vision. It is genuinely one of the most demographically diverse fandoms in contemporary animation. Here is a rough portrait of who makes up the community:
Longtime K-pop fans came to the film because HUNTR/X music is authentic K-pop — not an approximation or a pastiche, but the real thing, crafted by the same producers behind some of the genre's biggest acts. These fans recognized immediately that the film understood K-pop from the inside, not the outside, and they made it go viral within days of release.
Anime fans arrived because K-Pop Demon Hunters is animated by Sony Pictures Imageworks with a visual language heavily influenced by anime and Korean dramas — dynamic action sequences, expressive character design, an emotional vocabulary that anime fans recognized and felt comfortable in immediately. The anime fandom, estimated at over one billion devotees worldwide outside Japan and China, was a major driver of the film's global spread.
Korean cultural fans — people who love Korean dramas, Korean cuisine, Korean history, Korean travel — found in the film a rare mainstream work that treated Korean mythology and culture with genuine depth and specificity rather than surface-level aesthetics. The film's impact on real-world interest in Korean culture has been measurable: tourism to Seoul increased by over twenty percent in July 2025, and the National Museum of Korea in Seoul drew more than five million visitors in a period partly credited to the film's popularity.
Parent and family fans make up a surprisingly large portion of the Honmoon community. K-Pop Demon Hunters was marketed as an animated film but resonated with adults just as deeply as with younger viewers — often more so, since the film's themes of hiding yourself, building chosen family, and learning to believe you deserve the love you want hit differently for someone who has been carrying those struggles for decades rather than years.
New K-pop fans — people who had never engaged with K-pop before the film — have joined the community in enormous numbers and are now exploring the real-world K-pop landscape for the first time. The connections between the film's fictional world and real K-pop acts are explicit: TWICE performed the pre-release single. Jung Kook of BTS livestreamed himself singing along to Saja Boys songs and told his fans he cried watching the film. The film functions as a gateway for many of these new fans into a much larger musical world.
Where the Honmoon Fandom Lives Online
The K-Pop Demon Hunters fandom is, like all modern fandoms, primarily organized online — across multiple platforms that each serve different functions and attract different kinds of community participation.
The K-Pop Demon Hunters Fandom Wiki is the authoritative reference hub for all lore, character information, mythology explanations, and production details. Built by dedicated fan contributors and continuously updated, it is the first place to go when you want to understand something specific about the KPDH universe. If you want to know what Jinu's name means in Korean, who voiced each character, what real-world weapon Mira's gokdo is based on, or what the rainbow Honmoon signifies — the wiki has it, sourced and organized. It is an extraordinary community achievement and essential reading for any fan who wants to go deep.
Reddit hosts the primary large-scale discussion community for the KPDH fandom. Dedicated subreddits have formed around the film, the soundtrack, character analysis, and the broader Korean cultural context. These spaces are particularly valuable for extended analytical discussion — the kind of post that goes deep on Jinu's arc, or traces the real-world Korean shamanic tradition through each scene of the film, or debates what the sequel might explore in the Saja Boys' backstories. The KPDH Reddit communities tend to be thoughtful, enthusiastic, and well-sourced — a reflection of a fandom that takes the material seriously.
TikTok is where the fandom's creative and viral energy is most visible. KPDH fan content on TikTok encompasses an extraordinary range: transformation cosplay videos, lip sync and dance cover videos to "Golden" and "What It Sounds Like," theory and analysis videos breaking down hidden details in the film, reaction videos from first-time viewers discovering specific emotional moments, GRWM (Get Ready With Me) videos recreating Rumi, Mira, and Zoey's looks, and the ongoing stream of edits — short creative videos combining film footage with music in ways that highlight specific emotional beats or character moments. The ramen challenge — recreating the scene where Rumi, Mira, and Zoey eat ramyun while singing "How It's Done" — went viral in July 2025, though doctors issued warnings after reports of burns from attempting to eat noodles in extremely hot water. The safer version, using lukewarm water, remains a popular fan activity.
Instagram is the primary home for fan art, character appreciation, and aesthetically curated fandom content. The KPDH fandom has produced an astonishing volume of fan art — illustrations, digital paintings, reimaginings of scenes, character studies, and original designs inspired by the HUNTR/X aesthetic. Instagram's visual format makes it the natural home for this work, and following KPDH fan artists on the platform is one of the best ways to keep the fandom beautiful and alive in your feed every day.
X, formerly Twitter, is where real-time fandom conversation happens — trending topics during significant KPDH events, instant reactions to new merchandise drops or sequel news, the ongoing stream of fan theories, character discussions, and community interactions that form the day-to-day texture of the fandom. The KPDH fandom has used X effectively to coordinate streaming efforts, push songs up charts, and organize collective responses to news about the franchise.
YouTube is the home for longer-form fan content: full video essays analyzing the film's mythology, production design deep dives, cover performances of HUNTR/X songs, choreography recreation videos, and the official Sony Pictures Animation and Netflix channels where official music videos and behind-the-scenes content live. The "Golden" music video on the Sony Pictures Animation channel crossed one billion views — a milestone that the fandom collectively celebrated with coordinated streaming events.
Discord servers provide real-time community conversation, fan art sharing, and organized events for the most engaged portions of the KPDH fandom. Multiple active KPDH Discord communities exist, ranging from large general servers covering all aspects of the fandom to smaller focused servers organized around specific interests like collector communities, cosplay communities, and theory groups.
What the Honmoon Fandom Creates
One of the most remarkable things about the K-Pop Demon Hunters fandom is the scale and quality of what it produces. Fan communities have always created, but the KPDH fandom's creative output is extraordinary even by the standards of passionate modern fandoms.
Fan art is the heartbeat of the visual side of the fandom. KPDH fan artists have produced tens of thousands of original illustrations since the film's release, ranging from quick character sketches to fully realized digital paintings with production-level quality. The most celebrated fan artists in the KPDH community have built large followings on Instagram and Twitter specifically through their KPDH work, and some have been recognized by members of the film's production team.
Fan fiction is the narrative side of the fandom's creative output — stories that extend, reimagine, or explore the KPDH universe beyond what the film shows. The fandom's most popular fan fiction categories include: explorations of Jinu's four hundred years before the events of the film, character studies of Mystery, Romance, Baby, and Abby that attempt to imagine who they were before Gwi-Ma, stories that explore what happens to HUNTR/X and the Saja Boys in the years between the first film and the confirmed sequel, and reimaginings of key scenes with alternate outcomes. Archive of Our Own and Wattpad host the largest repositories of KPDH fan fiction.
Dance covers of HUNTR/X choreography have become their own mini-genre of fan content. Groups around the world have learned and filmed their own versions of the HUNTR/X choreography from "How It's Done," "Golden," and "Takedown," with some cover videos accumulating millions of views. These cover communities often connect directly with real K-pop dance cover communities — another bridge between the KPDH fandom and the broader K-pop world.
Fan edits are among the most sophisticated creative outputs of the KPDH fandom. Edit creators use film footage, still images, and music — sometimes the HUNTR/X soundtrack, sometimes other music that resonates with specific character moments — to create short-form videos that function as emotional arguments about specific characters, relationships, or themes. The best KPDH edits are genuinely affecting creative works in their own right, capable of making a person cry over a character moment they have already experienced dozens of times.
Theory and analysis content represents perhaps the most intellectually engaged portion of the fandom. The depth of mythological, cultural, and narrative detail embedded in K-Pop Demon Hunters rewards close attention — and the fandom has given it extraordinary close attention. Hidden details are catalogued and discussed: the faint sound of Jinu's voice in "What It Sounds Like," the specific number of blades Zoey summons in the confrontation scene, the deliberate reversal of the word Magwi in Gwi-Ma's name, the Minhwa references in Derpy and Sussie's designs. These discoveries circulate through the community and become part of the shared knowledge base that deepens everyone's relationship to the story.
How K-Pop Fandom Culture Shaped the Honmoon Community
To understand the Honmoon fandom's organizational culture, it helps to understand what it inherited from K-pop fandom more broadly — because K-pop fandoms are among the most organized, effective, and purpose-driven fan communities in modern pop culture history.
K-pop fans have developed over decades a sophisticated collective infrastructure for supporting their favorite artists. They learn to manipulate streaming metrics to push songs up charts. They organize mass streaming events and chart projects. They coordinate social media campaigns with military precision. They raise money for charities in their idols' names and organize donation projects on idol birthdays. They create detailed fan-produced content — magazines, photo books, video compilations — at a quality level that rivals professional media production.
All of this organizational culture has flowed into the KPDH fandom. When "Golden" was climbing the Billboard charts, coordinated fan streaming efforts were a measurable factor in its chart performance. When the Grammy nomination was announced, the fandom's social media response was fast, joyful, and visible enough to make it trend globally within minutes. When new merch drops or sequel news arrives, the fandom's rapid collective amplification of that information is part of what makes the franchise feel alive and growing rather than static.
The KPDH fandom has also inherited something more personal from K-pop fandom culture: the tradition of fan projects that express genuine affection. Fan-organized birthday projects for the voice actors and creators. Charitable donations made in the names of Rumi, Mira, and Zoey. Community events that bring together fans who met online. These are traditions with deep roots in K-pop fandom culture — and in a fandom whose foundational story is literally about the power of fans to protect and sustain the things they love, they carry an extra layer of meaning.
The Fandom's Connection to Real K-Pop
One of the most unique aspects of the KPDH fandom is how seamlessly it connects to real K-pop culture. The film was designed with that connection in mind — authentic music, authentic cultural references, and a fictional world that exists in a universe where real K-pop acts also exist — and the result is a fandom that sits comfortably at the intersection of two enormous communities.
TWICE members Jeongyeon, Jihyo, and Chaeyoung described their experience recording "Takedown" to TIME: they said the way Rumi, Mira, and Zoey receive support from fans and exchange energy with them resonated deeply, because traveling to different cities, meeting their own fanbase, and feeling that connection gives them strength. This is not a promotional statement. It is the real-world parallel the film was drawing — the same dynamic between K-pop idols and their fans, described by actual K-pop idols who recognized themselves in a fictional story about fictional idols.
Jung Kook of BTS livestreaming himself singing along to Saja Boys songs and crying while watching the film was a fandom moment of almost surreal proportions. Netflix briefly updated their account bio to note simply: jungkook watched kpop demon hunters. It was both funny and significant — a real idol endorsement of a fictional idol group, confirming that what HUNTR/X represents about K-pop is recognized as authentic by the people who actually live it.
For new fans who come to the KPDH fandom without a K-pop background, this connection is an invitation rather than a barrier. Many KPDH fans have discovered TWICE, BTS, BLACKPINK, aespa, ATEEZ, and other real K-pop acts through the film — following the threads of cultural reference and musical connection outward from the fictional world into the real one. The KPDH fandom actively welcomes these new arrivals and helps them navigate a larger musical landscape that suddenly makes sense through the lens of what they love.
How to Be a Good Member of the Honmoon Fandom
Every fandom has a culture, and the Honmoon fandom's culture reflects the values at the heart of the story it loves. The film is fundamentally about self-acceptance, chosen family, and what it means to show up for each other without condition. The fandom, at its best, embodies all of that.
Being a good Honmoon fan means creating and sharing content with generosity — crediting fan artists whose work you share, celebrating other fans' creative output, and contributing your own perspective and creativity to the community pool. The fandom grows more vibrant with every piece of fan art posted, every theory shared, every newcomer welcomed.
It means engaging with the film's themes honestly. K-Pop Demon Hunters is not a simple story. It has things to say about shame, about hiding, about how we damage each other by pretending to be less than we are. The fans who engage with those themes honestly — who share what the film meant to them personally, who recognize their own Rumi or Mira or Zoey moments — contribute something real to the community conversation.
It means being welcoming to new fans regardless of their entry point. Whether someone came to the fandom through K-pop, through anime, through a parent watching it with a child, through a TikTok algorithm rabbit hole — every entry point is equally valid. The Honmoon does not ask how you found it. It only asks that you are here.
And it means remembering the film's most uncomfortable observation about fandom itself: that fan communities can turn toxic, that parasocial devotion can be weaponized, that the difference between a fandom that empowers people and one that drains them is whether genuine connection and creative contribution are at its center. The KPDH fandom knows this because the film told them clearly. The best response to that knowledge is to build the kind of community that would make the Honmoon glow.
The Honmoon Fandom's Real-World Impact
Perhaps the most extraordinary thing about the KPDH fandom is the impact it has had beyond the screen. The film's reach into real-world Korean culture has been measurable and significant. Over 1.36 million international tourists visited Seoul in July 2025 — the largest monthly total ever recorded, an increase attributed in part to the film's popularity. The National Museum of Korea drew more than five million visitors. Seoul's Leeum Museum of Art opened an exhibition on tiger and magpie Minhwa paintings directly inspired by the art direction of Derpy and Sussie's designs in the film.
Fans created charitable projects organized around the film's themes. Fan clubs at schools formed spontaneously after release. The sing-along theatrical release in August 2025 sold out theaters worldwide, pulling in enough revenue to top the US box office — the first sing-along film ever to do so. People who had never been to Korea before watched the film and booked flights.
This is what the film's central idea looks like when it works in the real world: collective fan energy, properly channeled, does not just sustain a fictional barrier. It sustains cultural institutions, local economies, creative communities, and the kinds of human connections that make people feel less alone.
Happy fans, happy Honmoon. The real one and the one that matters.
Your First Steps as a Honmoon Fan: A Simple Starting Guide
If you are new to the KPDH fandom and want to know where to begin, here is the simplest possible starting point:
Watch the film on Netflix if you have not already, or rewatch it knowing that your second viewing will catch things your first one missed. Pay attention to the faint harmonies in "What It Sounds Like." Count how many blades Zoey summons in the confrontation scene. Notice the spreading demon markings on Rumi's arm during her dressing room moment in "Golden." The film rewards attention at every level.
Find the fandom on whichever platform feels most natural to you — whether that is TikTok for video content, Instagram for fan art, Reddit for discussion, Twitter for real-time conversation, or the Fandom Wiki for deep lore exploration. You do not need to be everywhere. Start where you are comfortable.
Pick your bias — your main character, the one whose story hits closest — and let that be your anchor into the community. The character-specific subcommunities within the KPDH fandom are among the most welcoming places to start, because the shared experience of loving the same character is an immediate point of connection.
Stream the soundtrack. It is available on all major streaming platforms, and every stream contributes to the ongoing cultural conversation around a property that is still building. The deluxe edition tracks — particularly "Jinu's Lament" — are essential listening for anyone who wants the full emotional picture of the KPDH universe.
And then simply show up. Post the fan art you made, even if you are not confident about it. Share the theory you have been thinking about. Reply to another fan's post. Introduce yourself in a community space. The Honmoon is powered by genuine connection — and genuine connection always begins with someone deciding to stop hiding and start being present.
You are here. The Honmoon is already a little brighter for it.
Frequently Asked Questions
What is the K-Pop Demon Hunters fandom called? The K-Pop Demon Hunters fandom is commonly referred to as the Honmoon fandom — named after the magical barrier in the film that is powered by the collective energy of HUNTR/X fans. Fans may also refer to themselves as HUNTR/X fans, Honmoon fans, or simply KPDH fans. There is no single official fandom name, reflecting the film's deliberately inclusive approach to fan identity.
Where can I find the K-Pop Demon Hunters fandom online? The fandom is active across multiple platforms. The K-Pop Demon Hunters Fandom Wiki is the best resource for lore and character information. Reddit hosts the primary large-scale discussion communities. TikTok is the home of creative and viral fan content including cosplay, dance covers, and fan edits. Instagram hosts the majority of fan art. X hosts real-time fandom conversation and fan projects. YouTube is the home for video essays and cover performances. Discord servers provide real-time community chat and organized fan events.
Is the K-Pop Demon Hunters fandom welcoming to new fans? The KPDH fandom has a strong reputation for being welcoming to fans from all backgrounds and entry points — whether you came from K-pop, anime, general animation fandom, or are entirely new to all of the above. The film's themes of chosen family and acceptance without condition have directly shaped the community's culture, making it one of the more inclusive large fandoms in contemporary pop culture.
What do K-Pop Demon Hunters fans create? The KPDH fandom produces an extraordinary range of fan content including digital fan art and illustrations, fan fiction extending the KPDH universe, dance covers of HUNTR/X choreography, fan edits combining film footage with music, theory and analysis videos and posts, cosplay content, and fan-organized charity projects and streaming events. The community is highly creative and creative output is celebrated and shared generously across platforms.
What is the best way to get into the K-Pop Demon Hunters fandom? Start with the film itself — rewatch it with close attention to background details and emotional beats that may have slipped by on first viewing. Stream the full soundtrack including the deluxe edition. Find the platform that feels most natural to you and follow creators and communities there. Pick your bias and let that character anchor you into the community. And show up — post, share, reply, and be present. The Honmoon is powered by genuine participation, and the community grows more vibrant with every new fan who chooses to be part of it.